Aglive Privacy Policy

Updated February 2020

Aglive Group Limited ABN 111 343 670 and its related bodies corporate (referred to as Aglive, we, us or our) have implemented this Privacy Policy to provide users of our websites:;; (Websites) and our other services with information about how we collect, hold and use Personal Information you provide to us. If you wish to make any inquiries regarding this Privacy Policy, you should contact our Privacy Officer in any of the ways specified in paragraph 10. We may, from time to time, review and update this Privacy Policy, including to take into account new laws, regulations, practices and technology. All Personal Information held by us will be governed by our most recent Privacy Policy, posted on one of our Websites.
1.What Personal Information do we collect?
1.1 “Personal Information”: is information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable. 1.2 Personal Information collected may include (but is not limited to) the following: (a) name, postal and email address; (b) Australian Business Number; (c) contact details including telephone numbers (landline and mobile); (d) your NLIS login details, such as you user ID and password, if you’d like to electronically submit National Vendor Declarations through the Websites; (e) your farm’s location geo reference data; (f) financed product tags; (g) livestock EID tags and other information about your livestock; (h) IMEI (International Mobile Equipment Identity) number; (i) visual tags; and (j) information about your primary production inputs and outputs.
2. When and why we collect Personal Information
2.1 We collect your Personal Information to allow us to conduct our business functions, to market and sell our products and services and for the specified purposes set out in paragraph 4.1. 2.2 We may collect your Personal Information in the course of providing you with goods or services, or when you: (a) visit our Websites (see paragraph 3); (b) buy our products or services; (c) register for or use an account (including if you register for a trial of one of our products) on our Websites; (d) request information about us, our products or our services; (e) provide feedback; (f) fill in a form on our Websites; (g) in the course of providing you with goods or services; (h) or your employer provide that information to us in the course of conducting or administering our relationship with you; (i) submit a job application to us; or (j) contact us by telephone, fax, email, post or in person. 2.3 We may also collect Personal Information about you via third parties (ie other organisations or individuals), for example if an individual registers for a product on the Websites and nominates you as an additional user. 2.4 If required by food safety and traceability laws and regulations, we may also collect Personal Information about you from industry databases where you provide us with your login details to these databases, for the purposes of synchronising your data with these databases. 2.5 Where we engage with you multiple times over a short period in relation to the same matter, we may not provide you with a separate notice about privacy each time we engage with you.
3. Information collected via our Websites
3.1 We will not collect any Personal Information about users of our Websites except when they knowingly provide it or as otherwise described below. 3.2 Personal information may be collected by us and by our third party service providers who assist us in operating the Websites.
Google Analytics
3.3 We use Google Analytics to help analyse how you use our Websites. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated is used to create reports about the use of our Websites. Google will store this information. We will not (and will not allow any third party to) use Google Analytics to track or to collect any personally identifiable information of visitors to our Website. We will not associate any data gathered from this Website with any personal information from any source as part of our use of Google Analytics. 3.4 If you do not want your Website visit data reported by Google Analytics, you can install the Google Analytics opt-out browser add-on. For more details on installing and uninstalling the add-on, please visit the Google Analytics opt-out page at
Click Stream Data
3.5 In common with many websites, when you read, browse or download information from our Websites, we or our internet service provider may also collect information such as the date, time and duration of a visit, the pages accessed, the IP address of your computer, and any information downloaded. This information is used for statistical, reporting and website administration, maintenance and improvement purposes only and will not be used to identify you.
3.6 Like many websites, our Websites may use ‘cookies’ from time to time. Cookies are small text files that are transferred to a user’s computer hard drive by a website for the purpose of storing information about a user’s identity, browser type or website visiting patterns. Cookies may be used on our Websites to monitor web traffic, for example the time of visit, pages visited and some system information about the type of computer being used. We use this information to enhance the content and services offered on our Websites. 3.7 Cookies are sometimes also used to collect information about what pages you visit and the type of software you are using. If you access our Websites or click-through an email we send you, a cookie may be downloaded onto your computer’s hard drive. 3.8 Cookies may also be used for other purposes on our Websites but in each case none of the information collected can be used to personally identify you. 3.9 You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. 3.10 If you disable the use of cookies on your web browser or remove or reject specific cookies from our Website or linked sites then you may not be able to gain access to all of the content and facilities in those websites.
Web Beacons
3.11 Web beacons are images that originate from a third party site to track visitor activities. We use web beacons to track the visiting patterns of individuals accessing our Websites
Third party content (eg social media links)
3.12 Some of the content on our Websites includes applications made available by third parties, such as social media buttons or links that allow you to share content or links to our Websites through the relevant third party platforms. These third party applications themselves may facilitate collection of information by those third parties, through your interaction with the applications and sometimes even if you do not interact directly with them. We are not responsible for the technical operation of these applications or the collection and use practices of the relevant third parties. Please visit the relevant third party websites to understand their privacy practices and options they may make available to you in relation to their collection of your Personal Information.
4. How we use your Personal Information
4.1 We use the Personal Information we collect about you for our business functions and activities, which may include the following: (a) to comply with relevant State and Federal law and government regulations; (b) to assist you in marketing and selling your primary production; (c) to aid co-sharing of the industry’s aggregated information and data along the value chain for product differentiation; (d) to allow you to use Aglive’s various tools to assist you in conducting your business; (e) to facilitate the sale of your livestock to buyers, including buyers located interstate; (f) to communicate with you and provide you with information, products or services you have requested; (g) assist customers by providing them with information and support; (h) to manage and administer any account you may hold with us; (i) to promote and market our products and services to you or provide you with information that we believe may be of interest to you; (j) to personalise and customise your experiences on our Websites; (k) to allow us to provide advertising material to you regarding us, our clients, and other business partners; and (l) share your Personal Information with our related entities, business partners and selected third parties. 4.2 We reserve the right at all times to monitor, review, retain, and/or disclose any information as necessary to satisfy any applicable law, but we have no obligation to monitor the use of the Website or to retain the content of any user session. 4.3 You consent to us using your Personal Information in the above ways. 4.4 We may collect and use your Personal Information for other purposes not listed above. If we do so, we will make it known to you at the time we collect or use your Personal Information. 4.5 We do not otherwise collect, use or disclose your Personal Information without your permission, unless the collection, use or disclosure is: (a) in accordance with this Privacy Policy or any agreement you enter into with us; or (b) required or authorised by law, including without limitation the Australian Privacy Principles under the Privacy Act 1988 (Cth). 4.6 If you choose not to provide your Personal Information to us for the purposes set out in this Privacy Policy, you may not be able to access some of the functionality of the Websites or Aglive’s other systems, and we may not be able to undertake certain activities for you such as providing you with requested information, products or services. If you do not allow us to collect information on the traceability of the residential location of livestock, this may result in a loss of lifetime traceability status and cause market price reduction for your applicable product(s).
5. To whom we disclose your Personal Information
5.1 Aglive may disclose, or provide access to, your personal information to third parties in connection with the purposes described in paragraph 4.1. Depending on the nature of your engagement with us, we may disclose your Personal Information to: (a) buyers to whom you sell your livestock, including buyers located interstate; (b) government regulatory agencies and associated organisations, for example: (i) Meat & Livestock Australia; (ii) National Livestock Identification System Limited (NLIS) ACN 134 745 038 (which operates the central NLIS Database, on which livestock movements is required to be recorded under law); (iii) state departments of agriculture such as your State Department of Environment and Primary Industries (DEPI); and (iv) Australian Quarantine Inspection Services (AQUIS) and similar bodies in other countries; or (c) third parties that provide products and services to us or through us. 5.2 Aglive may also disclose to third parties, or provide third parties with access to, aggregated information that has been collected and compiled by Aglive. Unless we are acting in compliance with paragraph 5.1, such aggregated information will not enable such third parties to access your Personal Information. 5.3 We may also disclose your Personal Information to our websites host or software application providers in certain limited circumstances, for example when our Websites experiences a technical problem or to ensure that it operates in an effective and secure manner. 5.4 Some of your Personal Information may be transferred, stored, processed or used overseas by us or by third party service providers. This may happen if our related entities are overseas, if we outsource certain activities overseas or if transactions, information, services or products have an overseas connection. You consent to the collection, use, storage, and processing of your Personal Information outside of Australia.
6. Overseas disclosures
6.1 In particular, your Personal Information may be disclosed to third party service providers which may store your Personal Information overseas in such countries in which those parties or their, or our, computer systems may be located from time to time, where it may be used for the purposes described in this Privacy Policy, without us being responsible under the Privacy Act 1988 (Cth) for such use (or for any breach). In these circumstances, you consent to the collection, use, storage and processing of your Personal Information in those countries. Where such parties are located overseas, you may have rights to enforce such parties’ compliance with applicable data protection laws, but you may not have recourse against those parties under the Australian Privacy Act in relation to how those parties treat your personal information.
7. Marketing
7.1 You consent to us using your Personal Information for sending you information, including promotional material, about us or our products and services, as well as the products and services of our related entities and third parties, now and in the future. You also consent to us sending you such information by means of direct mail, telemarketing, email, SMS and MMS messages. 7.2 If you do not want to receive marketing information from us or if you want to stop receiving telemarketing, you can do so in any of the following ways: (a) logging into your account on the Websites and editing your email preferences; or (b) contacting us using the contact details specified in paragraph 10. 7.3 If you provide your consent to receiving direct marketing from third parties and our partners, we will provide them with your Personal Information to enable them to send information and advertising material to you. You can opt out of receiving this material from third parties by using the contact details specified in paragraph 10 if you do not want to receive marketing information from us.
Accessing and updating your Personal Information
8.1 You are entitled to access Personal Information that we hold about you. If you request access to your Personal Information, in ordinary circumstances we will give you full access to your Personal Information. However, there may be some legal or administrative reasons to deny access. If we refuse your request to access your Personal Information, we will provide you with reasons for the refusal where required by law. 8.2 You can access and correct some of your Personal Information through the Website by logging into your account and updating or editing your profile at any time. Alternatively, a request for access can be made by contacting our Privacy Officer in any of the ways specified in paragraph 10. 8.3 We take all reasonable steps to ensure that any Personal Information we collect and use is accurate, complete and up-to-date. To assist us in this, you need to provide true, accurate, current and complete information about yourself as requested, and properly update the information provided to us to keep it true, accurate, current and complete. Please contact us in any of the ways specified in paragraph 10 if you believe that the Personal Information is inaccurate or incomplete, and we will use all reasonable efforts to correct the information.
9. Storage and security of Personal Information held by us
9.1 We aim to keep your Personal Information secure. Any Personal Information that is collected via our Website or which is held on our computer systems is protected by safeguards including physical, technical (firewalls, SSL encryption etc) and procedural methods. 9.2 If we find that we have no further need for your Personal Information we may remove it from our systems and destroy all records of it.
10. What to do if you have a question, problem or complaint about our use of your Personal Information or this Privacy Policy
10.1 If you: (a) have a query or concern about this Privacy Policy or our Personal Information handling processes; (b) wish to make a complaint in relation to a breach of your privacy; (c) would like to access your Personal Information held by us; (d) would like to opt out of direct marketing; or (e) would like to correct your Personal Information held by us, please contact our Privacy Officer in any of the following ways: by phone on +61 3 9008 6101; lodging a service request on the Websites; or by email at 10.2 Our system will acknowledge and log the complaint and monitor the response to ensure appropriate resources and timeframes are provided for a prompt resolution. We will investigate your queries and complaints within a reasonable period of time of receiving the complaint and will notify you of the outcome of our investigation.