The families of Ceres Tag founders, David and Melita Smith, have raised cattle for generations. They invented the tags because they knew better data was needed. Working together with Aglive is a good fit.

The Aglive platform already captures key on-farm information: treatments, animal movements, breed registry links, and their app has digital forms that greatly reduce compliance paperwork. In fact, Aglive can also track products all the way along the supply chain – a true paddock-to-plate platform.

Together Ceres Tag and Aglive are already delivering new tools for Australian cattle producers. Now, they are also exporting their services to ranchers overseas. A number of ranchers and two universities in Alberta, Canada are keen to explore this technology and to learn how the Aglive platform can help them to better manage their herd and improve their beef marketing.

Research scientists at Lakeland College in Vermillion hope the tags may unlock information about the link between age and reproductive success, as ranchers have often drawn a line at the age of three years.

Brenton Mundt and family are excited to deploy the technology and improve their farm brand. They know the Mundt Ranch needs tools that can help them improve productivity and increase their efficiency. Aglive is proud to have been chosen by the Mundts as the software platform that displays their Ceres Tag information.

The Aglive platform has been adjusted to suit local requirements. Canadian ranchers can now view herd movements on their PC and set the alerts if any animals stray outside the geofenced boundaries.